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What's in a name?

What's in a name?
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25 Feb 2014

Does the name of your website matter? 

Since most obvious domain names have now been bought up and will probably never come back onto the open 'domain name' market, businesses are going for ever increasing weird and wonderful array of names that now ,more than ever, rarely give any indication of what the business is actual about? We have to ask what's in a name?

Some webdesign companies sound more like the latest rock band, with names like jellyfish and pistol shrimp to name but a few.

How will businesses declare their services and products obviously with the ever decreasing domain name availability for